Digital marketing (also known as data-driven marketing).Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google Search, Social Media, Email, and their websites to connect with their current and prospective customers.
At a high level, Digital Marketing refers to advertising delivered through digital channels such as search engines, Websites, Social Media, Email, and Mobile apps.Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time on the Internet.
“Digital marketing - In other words, any form of marketing that exists online”.
The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline Marketing isn’t as effective as it used to be.
As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, Digital Marketing campaigns are becoming more prevalent and efficient.
ADVANTAGE FOR YOU:-
1. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical Shops, Digital marketing campaigns are becoming more prevalent and efficient.
2. An advantage of digital marketing is that the reach is so large that there are no limitations on the Geographical reach it can have. This allows companies to become International and expand their customer reach to other countries other than the country it is based or originates from.“This is a huge advantage for retailers to use it and direct customers from the store to its online store”.
3. Another advantage is that digital marketing is easy to be measured allowing businesses to know the reach that their marketing is making, whether the digital marketing is working or not and the amount of activity and conversationthat is involved.
“You must be good at digital marketing in Todays online world so that you can get more eyes on your merchandise”.
Search Engine Optimization (SEO) is the way toward influencing the visibility of a site or a website page in a web search Engine's. In General, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the Search Engine's users, these visitors then be converted into Clients.
It is additionally the way toward getting activity from the “Free,” “Organic,” “Editorial” or “Natural” search results on Search Engines.
SEO target various types of inquiry, including Image Search,Video Search, Academic Search, News Search, and Industry-Specific Vertical Search Engines.
On the internet, links are like votes, with a slight difference.The winner of the decision is resolved exclusively by the quantity of votes, whereas your web page’s rank doesn’t depend so much on how many incoming links it has(quantity), but rather on the quality of those links. And we maintain Quality for you website.
OUR SEO PROCESS:-
Research:- Research main keywords using various Tools, Analytics, and Competitor Analysis
Structure:- Develop structure for keywords on each page.
On-Site SEO:- Optimize each page for main keywords.
Link Building:- Build links to homepage and main pages.
Keep Improving:- Search engines takes time to update links and keywords.
Analyse Ranking & Traffic:- As search engine update and traffic increases, look into rankings and traffic to analyse results.
“We don't just build websites, we build websites that SELLS”
Analytics, strictly speaking, means the analysis of data.But in the circumstances of the internetonline marketing, and monetization,examination normallyrefersto the following and investigationof customer behaviour.Following client communications with sites and programming is extraordinary compared to other approaches of customer behaviour.
Analytics is the process of examining data sets in order to draw conclusions about the information they contain, increasingly with the aid of specialized systems and software.Data analytics technologies and techniquesare broadly utilized as a part ofcommercial industriesempower associations to settle on more-educated business choicesand by scientists and researchersto verify or disprove scientific models, theories.In the corporate sector, there are many departments that generate and analyse data, including HR, Admin, Marketing, Sales and Finance. The volume of data they produce is growing as our businesses become more complex.As more innovations rise, so do potential wellsprings of informationPersonal analytics, sensor networks and advanced technologieswill deliver more information than any time in recent memory.
OUR SERVICES OF ANALYTICS:-
Marketing optimization:- To decide the results ofcampaigns or effortsand to control choicesfor investment and consumer targeting.Demographic studies, customer segmentation, conjoint analysis and other techniquesenablemarketer to utilize a lot ofconsumer purchase, survey and panel datato comprehend and impartmarketing strategy.
People analytics:- The point is to perceivewhich employees to contract, which toreward , what obligations to allotwhat's more, comparable human resource problems.For example: an investigation may find that people that fit a specific sort of profile are those well on the way to prevail at a specific partmaking them the best employees to hire
Risk analytics:- Moreover, Risk investigations are done in the logical world and the protection business.It is also extensively used in financial institutions like Online Payment Gateway companies to analyse if a transaction was genuine or fraud.
Digital analytics:- Digital analytics is an arrangement of business and specialized exercisesthat define, create, collect, verify or transform digital data into reporting, research, analyses, recommendations, optimizations, predictions, and automations. Even banner ads and clicks come under digital analytics
Security analytics:- Security analytics refers to information technology (IT) to gather and analyse security events to understand and analyse events that pose the greatest risk.Products in this area include security information and event management and user behaviour analytics.
Software analytics:- Software analytics is the process of collecting information about the way a piece of software is used and produced.
“Regular content update and regular backlink means more traffics.”
Social media optimization (SMO) is the utilization of various outlets and groups to create exposure to increase the awareness of a product, service brand or event.
Social Media Optimization or SMO refers to the process of streamlining or optimizing a website so that it can be exposed online on various social media channels.Types of social media concerned embody RSS feeds, Social News and Bookmarking Sites, similarly as Social Networking Sites, like Facebook, Twitter, Video Sharing Websites and Blogging sites.
Every once is aware that SMO is linked to Marketing.In pre-web and online networking period, organizations needed to shed some measure of cash forpromoting through Publicizing, or Leaflets. Television or Radio was utilized as the methods for promotingToday with rise of Social Media,there is no lack of approachesto market your brand.Internet is like a maize field, it is anything but difficult to get lostif not utilized the correct connections or channel to promote your brand.SMO is tied in with pulling your crowd in with an "Improved" site and urging them to spread your content without any effort on your part.
OUR SMO SERVICES:-
Build Your Audience:– It requires an expert social media agency like us to create awareness and bring the traffic of audience to the social media pages of your organization
Engaging:- The content has to be engagingand of high quality. A decent site needs to have all theright ingredientsin terms of content, a good feedback and excellent customer service.
Social Media Audit:- Social Media Audit involves a number of steps in which we evaluate and optimize yours organization’s profiles on social media and strategies related to managing and utilizing these profiles for optimum results for the organization
Customer involvement:- Improved Brand Loyalty due to personal touch with the customers directly and one to one interaction with them
Cheaper:- Reduction in Marketing Costs as compared to other modes of marketing and promotion.
“Never undermine the significance of SOCIAL MEDIA.It is a weapon for progress if you utilize it effectively”.
Paid search marketing has many names, wears many guises and works alongside many other amorphous terms.Search engine marketing (SEM), search engine optimisation (SEO), pay-per-click (PPC), cost-per-click (CPC), cost-per-impression (CPM) search engine advertising, sponsored listings.
Paid search marketing means you advertise within the sponsored listings of a search engine or a partner site by paying either each time your ad is clicked (pay-per-click - PPC) or less commonly, when your ad is displayed (cost-per-impression - CPM).
Cost-per-click (CPC):-means that you as an advertiser appearing on a SERP, pay the search engine for each user’s individual click on your ad.
Cost-per-impression (CPM):- means that you as an advertiser appearing on a SERP, pays the search engine for every 1,000 times your ad appears on the page The user doesn’t have to click-through, it’s just about page impressions.
Google AdWords:-It offers PPC and CPM advertising as well as site targeted banner, text and rich media ads.With AdWords, if you choose CPC, you can set your bid (the amount you’re willing to pay for each click).
Google Adsense:- Adsense (Google AdSense) is an advertising placement service. The program is designed for websites who want to display targeted text, video or image advertisements on website pages and earn money when site visitors view or click the ads.
PPC:- PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
An image influences memory and brain to will keep it rest of the time as recollections is Picturization.
Are you watching advertise on television? How you get closer to know about the products and keep in mind for a longer time? Why should I use Video Marketing? A perfect Video Picturization has been using for Marketing purpose in the digital market nowadays. There are heaps of advantages of video promoting for business.
A literary substance may less connect with the intended interest group than video based substance.A video Marketing Drives the good amount of engagement to compare to other Marketing Strategies.
Why promoting your business using Video marketing?
There is an limit of a images when it shows up.A Video Promotion of the product may fulfill consumer curiosity to know about the product with proper detail and practical demonstration too.
A future Video Marketing
The most extreme number of online businessmen said that they get great offering and purchasing choice utilizing Video Advertising.The survey says that potential clients have given more priority as compared to text format.
Reach customers effectively
Earlier most of the time was spent for presentation which was effective but time-consuming too.
One can reach out to millions of users in a matter of no time with the approach of Social Media like YouTube, Twitter, Facebook, Instagram one can reach out to millions of users in a matter of no time.
People focus on product details
Today, product details areprofoundly checked by the end client some time recently buying a product.The Companiesprimary thought process is to give item points of interest in theirproduct advertisement showing on television or other Media.
“A Video Marketing has benefits for business at one level in the current time. As per people demand to get more detail about the product forces you to make a real Audio-Visual picture in different categories like Animation Video, Human-Acted Video or product Showing Video”
SMS promotions are the future. In a cellular world of over 275 million users, about 160 million are using SMS text messaging.
It may be the largest single technological revolution this generation has ever seen, but also it is allowing many people to be connected and marketed toward with things they might really want.
Mobile marketing approaches through SMS has expanded rapidly in Europe and Asia as a new channel to reach the consumer.
SERVICES PROVIDED BY US:-
SMS SERVICES:- Our web based control panel is fully featured which helps you to reach your customers irrespective of time and place. Real time reports downloading in excel format is available with the panel.
WHATSAPP:- We have introduced new cost effective and value for money WhatsappAutoResponder services with dedicated Whatsapp Numbers.Hence any lead at anytime sends text MSG on your designated mobile number. Our system will automatically start Broadcasting your predefined content (TEXT / IMAGE /VIDEO) Real-time on the sender number on your behalf. Also you get daily reports of all leads that send MSGand received auto response for your future follow-up.
TOLL-FREE NUMBER :- Toll-Free services are widely used in all organisations to handle sales, support, CRM, survey, polls, subscription, accounts etc.Toll-Free number fits all your needs and business requirements.
a. Single All India Number
b. Time of Day/Time Interval Routing
c. Call Queuing
d. Interactive voice response
e. Detailed Bill
Mail Marketer is a trusted Do-It-Yourself email marketing service that over 10000+ businesses use when they need to send email campaigns, bulk emails, newsletters and mass email - without worrying about installing email marketing software or configuring mail servers. Is the era of communication and as a result from a person to a business house everybody needs a proper communication system that permits them to stay connected to the world all through the day.
a. Create and customize email campaigns
b. Build and manage your email lists
c. Send your campaign and ensure delivery
d. Track & analyse your campaigns.